Scorecard – KunaFilms

Step 1 of 11

Enter your email to start(Required)

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Have you ever invested in video content for your brand?(Required)

Yes - We have produced video content before.

No - This would be our first venture into producing video content.

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What is the primary goal of your video marketing strategy?(Required)

Generate leads and drive sales

Build brand awareness and reach new audiences

Educate and inform our audience

Engage and retain existing customers

Not sure yet - We haven't defined a clear goal

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What percentage of your marketing budget is allocated to video content?(Required)

0-10%

11-25%

26-50%

51-75%

Over 75%

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What is the biggest challenge in creating video content?(Required)

Time - We struggle to find the time/resources.

Budget - Limited budget prevents us from scaling.

Strategy - We lack a clear plan for our video content.

Creativity - Difficult to come up with fresh ideas.

Other

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Which types of video content do you prioritise?(Required)

Brand story videos

Explainer/how-to videos

Customer testimonials

Product demos

Live videos

Animated videos

Other

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How do you repurpose your video content across platforms?(Required)

Consistently - We tailor edits for each platform.

Sometimes - We adapt content but not consistently.

Never - We post the same video everywhere.

Not applicable - We don't use video marketing.

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How well do you understand your target audience?(Required)

Clearly - We have well-defined audience personas.

Somewhat - We're still developing our understanding.

Not really - We lack clarity on our video audience.

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Which metres do you use to measure video success?(Required)

Engagement metres - views, likes, shares.

Conversion metres - leads, sales, sign-ups.

Brand awareness metres - reach, impressions.

We don't track performance yet.

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What would help you most to improve your video marketing?(Required)

A clear video strategy and content plan.

Fresh content ideas that align with our goals.

Better distribution & promotion tactics.

Tools/analytics for tracking performance.

Guidance on where to start.

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What factors matter most in selecting a video production partner?(Required)

Experience and expertise in our industry.

Creative style that aligns with our brand.

Cost/value - fits our budget and delivers ROI.

Proven results with past clients.

Fast turnaround time and reliability.

Communication and collaboration style.

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